The Be Proud of Your Choices campaign promoted a positive message to young people about taking the time to talk about their contraception and sexual health care needs. The content for this campaign was been developed in consultation with groups of rural young people, facilitated by young people.
The campaign kicked off at the start of July 2020 with poster advertising displayed in rural/regional shopping centres across Victoria. An accompanying social media campaign used short clips to deliver important information about sexual health check ups.
Rural workers who engage with young people are encouraged to use the campaign resources to help young people be proud of their choices.